Singha Estate Public Company Limited is a property developer and aimed to expand its business and investment via land purchases in high-potential locations and quality project development under the “Best in Class” concept in tandem with investment, or joint investment in businesses or assets with high growth potential. The Company’s goal is to be the top property developer dedicated to creating quality projects and new lifestyles for people to live, play, work, and shop, together with nurturing growth and delivery of sustainable value to all stakeholders, and that fulfill the needs of living, leisure, working and shopping, and delivers the sustainable growth to all stakeholders.
The business integration and being part of Boon Rawd Group resulted in the development of a new business plan, operational restructuring and steady business expansion, as a result the Company has 4 core businesses, including Residential Business, Commercial Business, Hospitality Business and Industrial estate business.
Singha Estate was founded on 14 August 1995, under the former name of “Panichpoom Pattana Company Limited”. The main objective was to engage in property development for housing estates and condominiums. The Company later underwent a name change to Rasa Property Development Public Company Limited (“Rasa”), with listing on the Stock Exchange of Thailand (SET) since 12 April 2007, under the “RASA” ticker symbol.
Then on 12 September 2014, the Company completed its business integration, by way of entire business transfer, with group of companies under the Singha Property Management Company Limited, and Mr. Santi Bhirombhakdi. The shareholding structure also underwent change: Singha Property Management (in which Boon Rawd Brewery Company Limited holds 99.99% shares) and Mr. Santi Bhirombhakdi became the major shareholders.
On the same day, the Company underwent a name change to Singha Estate Public Company Limited, which changed its ticker symbol on The Stock Exchange of Thailand from “RASA” to “S”.
The Company’s policy for development of residential business, both high rise and low rise projects, is diverse in forms, namely single detached houses, townhomes, home offices, and condominiums, to satisfy the needs of middle-tier to upper-tier customers under different brands.
Commercial Properties, which include shopping centers and office buildings for rent, hold high growth potential and high returns on investment, which is why this is another core business of the Company under its five-year business plan. With a policy to grow this business through development and investment, core revenue from this business are space rents, service charge for utility, security systems, and other service fees.
The Company’s hospitality business is operated by S Hotels & Resorts (SHR), the Company’s subsidiary which is listed company on the SET in November 2019.
SHR is a fast-growing holding company that engages in the management of hotels and resorts and investments in international locations. We have a unique portfolio of properties in desirable global tourism destinations. In 2021, S Hotels & Resorts owns a total of 38 hotels with a total of 4,522 keys in top tourist destination variedly in 3 regions, 5 countries such as The Republic of Maldives, The Republic of Fiji, The Republic of Mauritius, The United Kingdom, and Thailand, all of which are attracting diverse numbers of tourists worldwide.
The Company’s visions and goals are to be the leading real estate developer and intend to expand its real estate business to industrial estate and infrastructure business under the management of S.IF.
S.IF. is the operator of industrial estate and infrastructures and one of Singha Estate’s major businesses. We operate various business operations ranging from electricity generation, related power, engineering solution, to other innovation services. These operations aim to eventually drive business not only to serve basic infrastructure needs in the industrial sector and society but also build investment opportunities, capability, and competitiveness for our customers. With modern technologies and innovations for the development of project, they come together with environmentally friendly operation and growth that will grow along with the society constantly and sustainably in accordance with Singha Estate’s sustainable development policy.
Singha Estate's policy is to pay dividends at no less than 40% of the net profits after deducting juristic person income tax, legal reserves, and other provisions. Dividends are subject to change with performance outcomes, business expansion plans, liquidity, necessity, and other suitable future factors. The Board is authorized to decide on this matter in the best interests of the shareholders.
Typically, the Company's annual meeting is held in April. The invitation to each shareholders' meeting is posted in the Investor Relations section.
Quarterly financial results are typically released within 45 days following the close of the fiscal quarter and about 60 days following the close of the fiscal year. For specific quarters, the financial calendar is posted on the NEWS & EVENTS of the Investor Relations section. Press releases on earnings announcements and quarterly Management Discussion and Analysis are also posted on the Investor Relations section of the website.
Singha Estate is ranked a 5-star rating or ‘Excellent’ score on the Corporate Governance Report (CGR) by the Thai Institute of Directors (IOD) in collaboration with the Stock Exchange of Thailand (SET). This reflects upon its business operations which is responsible, transparent, and places great importance on all stakeholders as stated in its philosophy to strike a balance between business excellence and community and environmental sustainability.
The Company operates its business by attaching to the direction and corporate strategy striving to be an entrusted and value enricher, along with the business and functional strategy to be more in accordance with and responsive to the changing dynamics. The corporate Strategy includes the following matters:
Enhancing sustainable growth through potential businesses - Continually creating growth and expanding its business, domestically and internationally through various businesses operation by focusing the Company’s structure to enhance efficiency in its operation and investment, including readiness of fundraising capabilities for a continues business growth as well as determining growing strategy within each business unit with an emphasis on customers, markets, and potential locations. In addition, the Company places an importance on researching for a development of a new business pace coupled with creating business alliance so as to generate value to the projects and enhance the Company’s competitive abilities in the future.
Creating value experiences and the best quality standards - Meticulously developing projects and products, including creating impressive services for valuable and memorable experiences for its customers are the Company’s key guidelines for each business unit. To begin with prioritization of customer value, the results is brought to develop standard of all unit activities which includes project concept development, designing and construction, sales, lease, room reservation, after-sales service,property management, etc.
Forming organizational agility to underlie the future opportunities - In forming organizational agility to underlie the new business developments, the Company strives to adjust its business portfolio to be flexible and able to create long-term value along with developing and enhancing the ability of the organization and its personnel to keep pace with the digital world and new innovations in order to improve work processes to be expeditious, flexible, and meet customer expectations, while also advancing the competitive ability and organizational potential to keeping abreast of change.
Building sustainable value to business and all stakeholders - The Company prioritizes in conducting business to be competitive and continually growing through the good corporate governance practices together with community, society and environment responsibility to create sustainable balance and value to all stakeholders by striving to integrate sustainability in all business sectors, including investment, land survey, product concept development, designing and construction, property management, etc.
Singha Estate sustainability Framework consists of 3 core pillars i.e., good governing, living quality, and SeaYouTomorrow. Details are as follows.
Good Governance - Good governance extends to sustainable governance, encouragement of participation in supply chain, and establishment of sustainability network. Also included are fair treatment for trade partners, compliance with laws, rules, regulations as well as international protocols, respect for human rights and privacy of stakeholders, and prevention of violation or discrimination.
Living Quality - Enriching living quality includes social sustainability through all kinds of business operation designed to enrich the quality of life of stakeholder inside and outside the organization, including employees and staffs, contractors, tenants, customers, residents, and surrounding communities. Relevant dimensions are hygiene and safety, quality living, self advancements, career and income opportunity and so forth in alignment with prosperous and sustainable growth of Singha Estate.
SeaYouTomorrow - The SeaYouTomorrow initiatives incorporate environmental sustainability with the focus on resource optimization in the most efficient manner, minimized impact from construction of office buildings, residential buildings, or land-based other real estates, which may impact the marine resource and climate change chain reaction. Hence, the SeaYouTomorrow initiatives were brought about for the purpose of concrete water and marine life conservation as well as end-to-end and integrated environmental care.